NIKE clog
Nike cloggs made for employee Sandy Roetnan
In febuary 1981 Phil Knight sent Rob Strasser to Holland with the
instruction “Sell shoes”. When Strasser arrived at his Amsterdamn base he
quickly found that Nike had a bad quality reputation amongst european
consumers due specifically its production in Korea, image suffered.
During Strasser’s first year in Europe he purchased blank Dutch wooden
clogs and had them sprayed and stencilled at the U.K factory with the
Nike logo and matchstick heel company name
Strasser shipped 30 pairs Nike in Oregon to the most important Nike people
of the time. The clogs were presented at a meeting in Beaverton, each pair
had a specific employees name and shoe size written in pencil on the soles.
