— 30 Years Too Late

JEANS, FOR LEE COOPER
The brief was to design a pair of jeans for lee cooper .My inspiration came from the street sports culture and focusing on how i can produce a pair of jeans that was wearable for all activates and giving identity plus individuality within team play.Denim made by COOL MAX Triple stitching for extra strength Double belt loops for shoe lace

front
waist
pocket
back pocket
turn up
boxPackaging Flat

The idea was to make a pair of jeans more desirable in away different from other brands by using a boxed packaging in a similar way to trainer culture ,i.e. easily stacked labeled in colour to make them become more than just a pair of jeans to the consumer.

http://carlkwilliams.weebly.com/uploads/7/3/8/5/7385407/84477.jpg?1316162512

INFORMATION
Designer: Carl Williams Trainspotters1@hotmail.com
Photographer:Delia spartareanu Delia_spatareanu@hotmail.com
3rd year at Press and Editorial Photography at falmouth university.